Get to know about SEO
If you are in business and the letters SEO mean nothing to you then you had better read on. SEO marketing is the fastest growing area of business promotion and it is leaving the printed versions of marketing like yellow pages and local phone books.. for dust.
If the main source of your business marketing has been the local phone book, you should bear this in mind. When people are thinking about a product or service that they want to spend money on, they are much more likely to use their computer and to click on one of the listings that are on the FIRST PAGE of ranking.
Although there are so many businesses advertised on the internet, the sites that come up on the ‘first’ page of Google’s results get the highest amount of clicks.
Remember these important points
#1
- 41% of people looking to find more information on a product click on the #1 ranking site
- 12% click on the #2 ranked site
- 8.5% click on the 3# ranked site
#2
Business people cannot afford the time that it takes to get into all the ins and outs of SEO marketing, they need to spend their time concentrating on their own business.
#3
It takes knowledge of how the internet works and of what to produce to make the search engines take notice of what you present. And it takes some background skills in being able to produce online content that is good quality content for your visitors.
For more information on how SEO strategies can benefit your business email us at: eva@ezinternetmarket.com
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Mobile Marketing
What is Mobile Marketing and how can it improve my business earnings?
Mobile marketing is a marketing tool that is used widely in the US already. It is a very effective way of enhancing repeat business. As it is you have your regular clients, but how regular are they? Maybe they visit your business once a month, maybe less. That’s fine, there is competition out there for them to choose from.
What you have to do is remind them to keep you in mind. Remind them that they are one of your VIP customers and that you value their patronage. So, to stay on top of their mind when they are choosing who to make their purchase from you have to keep in touch with them.
Watch the video to see it in action…
This would be easy if you could contact them easily. Through mobile marketing you can send your loyal clientele a short message each week, or every second week, depending on the type of business you run and you can keep in touch with them.
The messages could be a simple ’Hey come in for a 10% discount when you show this message’ or something like, ‘Next week we are having a store wide sale lasting till Sunday and I didn’t want you to miss out’. If you have a client that uses their mobile vouchers regularly perhaps you could throw in a ‘buy one get one free’ token telling them that you are happy that they take advantage of their mobile vouchers so you would like to throw in an extra gift especially for them. This would encourage them to continue to use their vouchers frequently.
This method can drastically increase revenue for you on those quiet days where you would be struggling to cover your business costs for the day, it still works out positive.
So Much To Learn
The funny thing about internet marketing is that no matter how much you learn you never actually make it to the finishing post. Everything seems to evolve in a non ending wave. The thing that keeps you moving to the next stage is that it always seems to be appealing in some way or other.
But that’s exactly what we as internet marketers need to do for our own clients. We have to excite their market enough to make their customers want even more of whatever it is they are interested in. This doesn’t mean exploiting. Just as it works in the field of marketing, people who have come to the door have come of their own will. They ‘want’ to see what else they can buy that can satisfy their hunger for whatever it is they have a passion for. So put the offers out there and let them see what else your client’s store contains. Give the customer the choice of whether they want to buy more products or not, rather than assume they don’t want to be hassled.
Local marketers are up against the big guys in every aspect, but they have one big advantage. Their giant competitor sells a hundred other products that have no relation to the initial product. Although this gives the giant a broad range of clientele, if you’re looking for a light-globe to fit your Aunt Dora’s old fashioned lamp, you wont find it a the local department store.
Teach your client to specialise in product areas so that they can use the same principle that we use on the internet marketing scene and get people who look for that product to find them. Help your client to see that if they are specialising in a niche product area, how beneficial it would be for them to combine this with internet marketing so that they can enhance their market share and find the area of ‘niche’ selling where they would have their best opportunities.
Marketing Through The Use Of Ezines
If you have a product or service that you want to promote out to your target market consider using an auto responder series to increase your website traffic and improve response from your website visitors.
The EZINE option
An ezine is simply a collection of articles and content, that can be used to keep in touch with your subscribers without having to send out daily content.
Content could be made up of a variety of components like multimedia files, video links, articles, images, interviews etc. Using ezine content gives you the opportunity of creating a package at a later stage that you could use as a gift for new subscribers to encourage more sign-ups.
By using this technique you can reach out to your market more effectively because you will have the platform to give them in-depth information on a single particular product at a time.
“Get To Know SEO at www.ezinternetmarket.wordpress.com”
SEO Content
SEO content is not the same as writing for the internet nor is it referring only to your own website. SEO content can be anywhere and in any form. The only thing is that hopefully, it refers back to your own website from somewhere within.
Different types of SEO content
Videos, PDFs, PowerPoint presentations are all part of it. So is Twitter, Facebook and YouTube for that matter. Even groups and forums are all part of what can translate into SEO content if it is used correctly. All of these platforms can be used in conjunction with your website to present your business to the world or to your local community.
Choose what works for your business
If you have a clear goal in mind as to what you want to achieve with your online presence, you can combine the correct ingredients and create a flow of lines back towards your own website where people can find out more about what you ultimately have to offer them from your business.
Website Writing
Working out algorithms to create a good Google ranking is something that keeps many SEO research experts busy but I have never gone in for it. The reason? If you get into a good Google rank via quality SEO content, your website can win itself a very stable place amongst the top Google rankings as well as standing a really good chance of hitting the #1 position in Google. If you have achieved your high rank via algorithm methods then it only takes a change in Google’s ranking methods (which happens) to drop you right off the charts. So it’s really a matter of doing things properly for the long term goal as well as the short term goal.
SEO content
For every website there are several pages. These pages should ideally be written as content that not only delivers quality to its visitors but also assists your website in moving up the rankings at the same time.
This is what everyone who has a website needs to do but it is not what they all do. According to the amount of keywords, the quality of the article, it’s direct relationship to the main keyword and the rate of competitive pages for the search terms that you are competing for, you could go right to the top or way out to sea to swim in the unchartered ocean of search results that will not be seen by anyone.
Writing SEO content is a skill:
Just as it is a learned skill to write creative stories or to write a journalism piece for newspapers, it is also a skill to write SEO content for the internet that really knows how to work hard at pushing you up the scale. Many internet marketers who specialize in Search Engine Marketing outsource this area because it is a time consuming area of work and involves a talent in writing as much as a knowledge of where to put the all important keywords.
Search Engine Optimisation – SEO
What gets you there?
There are many factors as to what can get your page to the top of the rankings. The quality of what your website delivers to its visitors according to the keyword choices leading people to your page is one. Another factor is the activity on your website. Is it sitting there stagnant or is it regularly tweaked and updated? Are you adding new valuable content to it in a regular way? These things all play a part.
Other areas that can have significant effect are things like links coming in to your website, deep linking, and quality sites that your website links with, incoming and outgoing.
Promote your site
By not being on at least the first page of Google, you are out of the game as far as getting chosen by a search for your business category. That is why it is essential to rank well. Having a good website is important and can be used simply for reference to people that you are already in contact with but for new customers no-matter how good your site looks it needs promotion for it to be found amongst the masses of competition on the web.
Again there are many ways of doing this. Writing articles for other websites in your niche is one way and then you use that article to get linked back to your website. Another thing you could do is use social media methods that bring members back to your website. Other methods could include doing your own video that promotes your website.
All of these methods appear straight forward at first glance, but each one requires a certain amount of know-how in what can make each one of these actions productive. It has taken me two years of continuous study to understand the depth of the principles of what to apply and why and that is what makes this area of marketing an area that requires expertise to do it right.
